Persuasion by Design, Ltd.

PxD is the only demonstrative firm with an experienced trial lawyer who conceives, designs, and produces the visuals. Founder Kent Modesitt spent 16 years as a complex commercial trial attorney prior to starting PxD in 2016.

This difference elevates the role of the designer to embrace a far greater degree of autonomy, and leads to a final product that integrates trial themes and strategies into persuasive visual narratives.

All while making your pretrial lives easier and less stressful.

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PERSUASIVE DESIGNS

for Litigators, by Litigators

PxD’s unique model—using experienced, award-winning trial counsel who are also talented graphic designers—generates opportunities and efficiencies impossible under the demonstrative model we’ve all used for decades. Finally.

Easing the Burdens on Litigation Counsel

PxD designers—experienced litigators themselves—analyze documents, transcripts, and exhibits, and work with the trial team, witnesses, and experts to develop strategic, theme-driven visual narratives and their component demonstratives.

Impactful Design

We’ve been where you are—crafting the arguments and visuals that best propel our case forward. We’ve seen the power of the simple and appreciate the degree of sophistication often needed to get there. This real-world experience is augmented with PxD’s extensive study into research unpacking how cognitive forces drive persuasion.

Strategic Consulting

P×D’s extensive litigation attorney experience in dozens of state and federal courts across the country, coupled with its knowledge of the case, positions PxD as a valuable strategic consulting resource and trusted member of the trial team.

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PxD PORTFOLIO

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Testimonials

What do PxD’s clients say?

I’ve never had demonstratives made in such a hassle-free way. I gave [PxD] our draft mediation statement and a couple of days later Kent came back with a full mediation presentation that locked in on our key points.

M.D., Attorney

[Persuasion by Design] is unique in my experience. Kent is a very talented designer. But what keeps me coming back is that he is also a brilliant lawyer. Kent’s experience and insight (and good nature) invariably lead him to become an essential member of our trial teams.

M.D., Attorney

I’ve used Persuasion by Design demonstratives in several briefs and a mediation statement. The results have been impressive. My clients loved them too!

C.S., Attorney

[Persuasion by Design], in my experience, is unsurpassed in [its] ability to identify the critical issues and produce beautiful demonstratives that simply and powerfully advocate my client’s position.

N.D., Attorney

The demonstratives Persuasion by Design has produced for my lawyers and me have been phenomenal in look and message. I’m now going to insist that my lawyers in future cases use [PxD].

B.W.M, Business Owner

Hire Persuasion by Design NOW before your opponent does!

C.P., Business Owner

I can attest to Kent’s brilliance. I would highly recommend that you meet with Kent to learn how he can help turn good arguments into killer arguments. I have used his designs in pleadings filed with the Patent Trial and Appeals Board and Federal courts around the country.

A.B., Attorney

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Kent Modesitt

Trial Lawyer

16 years handling complex, commercial cases in state and federal courts across the nation (2001-2016):

Reilly Pozner LLP, Partner, 2001-2014
Jones & Keller P.C., Shareholder, 2014-2016
Best Lawyers in America®, multiple years
Colorado Super Lawyers®, multiple years
Clerk, Chief Justice Mullarkey, Colorado Supreme Court
Top 5% Univ. of Denver, Sturm College of Law
Editor-in-Chief, Denver University Law Review

Visual Narrative Consultant & Designer

Through Persuasion by Design, Ltd., 2016 – present:

Working closely with the trial team, Kent works to define core case themes, analyze and identifiy supporting documents and testimony, and design/produce demonstratives that form a visual case narrative communicating those themes.
Deliver on an array of projects such as static demonstratives, photos, animations, video sequences, marketing pieces, and corporate logos;
Expert in the leading design industry software, including Adobe’s Photoshop, Illustrator, After Effects, Premiere Pro, and others.