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Command Your Case

Command Your Case

by Kent Modesitt | Dec 11, 2018 | Cognition, Demonstratives, Neuroscience, Persuasion

Command Your Case Visuals dramatically increase your persuasiveness Using visuals at trial, in hearings, or with motions increases your persuasiveness; studies show by as much as 58%. Cognitive scientists have demonstrated that visuals are understood better, believed...
And the Interrogatory’s biggest sin is _____!

And the Interrogatory’s biggest sin is _____!

by Kent Modesitt | Sep 20, 2018 | Legal, Persuasion

And the Interrogatory’s biggest sin is _____! The interrogatory’s greatest sin lies in its duplicity. It parades itself as a legal tool, promoting efficiency, through exchanges of information, all in furtherance of advancing a case. The interrogatory, however,...
Sometimes it pays to judge a book by its cover.

Sometimes it pays to judge a book by its cover.

by Kent Modesitt | Sep 13, 2018 | Books and Articles, Demonstratives, Design, Persuasion, Visual

Sometimes it pays to judge a book by its cover. I find myself returning again and again to Garr Reynolds’ potent book on presentation, persuasion, and design: presentationzen. The core of the book is summed up by its opening quote from Leonardo da Vinci, “Simplicity...
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