The persuasive lawyer’s toolkit overflows with techniques to deliver a demonstrative’s message with clarity and precision and power: shape, size, priming, positioning, negative space, eye flow, motion, focus lines, fonts, and simplicity. However, Color rises above...
The Multitasking Myth A human brain, presented with multiple, non-autonomous cognitive tasks, must process those tasks serially, not in parallel, meaning it must switch from one to the other and back again, often in milliseconds. Neuroscientists, cognitive...
Sometimes it pays to judge a book by its cover. I find myself returning again and again to Garr Reynolds’ potent book on presentation, persuasion, and design: presentationzen. The core of the book is summed up by its opening quote from Leonardo da Vinci, “Simplicity...
