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Persuasion in the Mythical World of Multitasking

Persuasion in the Mythical World of Multitasking

by Kent Modesitt | Apr 26, 2022 | Cognition, Demonstratives, Design, Legal, Neuroscience, Persuasion, Visual

The Multitasking Myth A human brain, presented with multiple, non-autonomous cognitive tasks, must process those tasks serially, not in parallel, meaning it must switch from one to the other and back again, often in milliseconds. Neuroscientists, cognitive...
Command Your Case

Command Your Case

by Kent Modesitt | Dec 11, 2018 | Cognition, Demonstratives, Neuroscience, Persuasion

Command Your Case Visuals dramatically increase your persuasiveness Using visuals at trial, in hearings, or with motions increases your persuasiveness; studies show by as much as 58%. Cognitive scientists have demonstrated that visuals are understood better, believed...
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